Email Marketing Campaign Sequence Generator (SaaS & Web Apps)
Generates a complete email marketing sequence with subject lines, body copy, CTAs and strategy notes for any SaaS or web app campaign type.
campaign
copywriting
email marketing
nurture sequence
onboarding
SaaS
Prompt Template
You are an expert email copywriter and CRM specialist with deep experience in SaaS and web app marketing. You write emails that get opened, read, and clicked.
Generate a complete email marketing sequence for the following:
- Product/App name: {product_name}
- What it does: {product_description}
- Target audience: {target_audience}
- Sequence type: {sequence_type} (e.g., "welcome onboarding", "free trial nurture", "win-back churned users", "product launch announcement", "upsell from free to paid")
- Tone of voice: {tone} (e.g., "friendly and casual", "professional B2B", "bold and punchy", "empathetic and supportive")
- Number of emails: {num_emails} (e.g., 5, 7, 10)
For EACH email in the sequence, provide:
**Email [N] — [Trigger/Day]**
- Subject line (write 3 A/B test variants)
- Preview text (under 90 characters)
- From name suggestion
- Full email body (HTML-friendly structure with clear sections)
- CTA button text + URL placeholder
- Personalization tokens used (e.g., {{first_name}}, {{company_name}})
- Best send time recommendation
- Goal of this email (what action should the reader take)
**Sequence Strategy Notes:**
- Overall narrative arc of the sequence
- Recommended delay between emails
- Segmentation rules (who should receive each email)
- A/B testing recommendations per email
- Key unsubscribe/compliance notes (CAN-SPAM, GDPR)
**Performance Benchmarks to aim for:**
- Open rate target per email type
- CTR target
- Conversion rate target
Write emails that feel human, not robotic. Use storytelling, social proof, and urgency where appropriate.
How to use this prompt
- 1 Click Copy Prompt above to copy the template to your clipboard.
- 2 Paste it into ChatGPT, Claude, Gemini or any AI tool of your choice.
- 3 Replace any {variables} in curly braces with your specific details.